Brand identity developed for the Create Utility marketing company. While the company had an existing logo, the client expressed the desire for the brand to have more of an identity and asked for my assistance in developing it further. The brand mainly focuses on a black and white color palette with a blue accent color. Circular imagery was chosen to express the companies theme of recurrence also seen in the company logo. Graphics were also created for presentation purposes following the brands color palette as well as following the minimalist style of the circular imagery.